The Fashion Fever at FIFA World Cup 2014

It’s a cornucopia of colours at Sao Paolo, Brazil! As football fanatics unite, to cheer their favourite teams, battling it out to clinch the 2014 FIFA World Cup trophy, this year’s World Cup uniforms have caught our attention. From Croatia’s bold red checkered kit, to the patriotic red, white and blue colour-block road jerseys belonging to the USA, pick your side, because the adrenaline-pumping madness has just begun! Jabong Online Shopping brings together a galore of options to show off your team spirit!"FIFA World Cup 2014"Brazil

The land of beautiful, sandy beaches and steamy, exotic dances, Brazil, plays host to this year’s edition of World Cup. Signifying the wild and crazy attitude of the football-crazy locals, the players would be in the traditional yellow, with 5 stars that represent its record five titles. Head out for a couple of beers with the boys, dressed in flip-flops, surf board shorts, and make a bold statement with your all Brazilian look!

Jabong’s Pick for players to watch out for- Oscar, Neymar

"FIFA World Cup 2014 at Jabong"Germany

When I see the visually appealing colours of Germany, its fashion that’s tailor-made for one of the strongest contenders for the throne! You guessed it right, they are my personal favourites, hence the biased opinion! Their kit with white and black shades, and a red breastplate, is subtle, yet dominating. Can we hear you say ‘Ich liebe Deutschland’ yet?

Jabong’s Pick for players to watch out for- Kroos, Ozil"football shopping at Jabong"Argentina

Star forward of the team, Lionel Messi, may be revered as a deity, but there is much more to Argentina, than just him. In a significant representation of the national pride, for the first time, their traditional sky-blue stripes of the jersey included an Argentinean waving flag, on top of a pole. Scream your lungs out for Argentina, with your cool and casual look from the special edition of the Argentinean football team collection at Jabong Online Shopping!

Jabong’s Pick for players to watch out for- Messi, Di MariaEngland"World Cup 2014"

The journey of an England football fan has always been masked with frustration as the team has let them down, at all major events. Their white jersey is full of exuberance and fiery passion. So, dig out your slip-ons, rolled-up jeans and brace yourself for some English magic!

Jabong’s Pick for players to watch out for- Rooney, Gerrard


The team nicknamed ‘Orange’ because of the regal orange shades, definitely has its colours on-trend and adds a modern silhouette for today’s macho men. With star performers in their den, watch out for these underdogs!

Jabong’s Pick for players to watch out for- Robin Van Persie, Robben

Did we miss your favourite team? Never mind- you can still root for your choice, by shopping at Jabong!

Pledge your sleepless nights, with the TV remote and popcorn by your side, because Brazil, you, my friend, are worth staying up for!

Images courtesy-,,, dailymail

Edited by: Karishma Kambo

Posted in Jabong | Leave a comment

Jabong Announces the First Ever India Online Fashion Week

Jabong, in partnership with Talenthouse India, recently announced the launch of the first ever ‘India Online Fashion Week’, in the capital. Praveen Sinha, MD of Jabong, Arun Mehra, CEO of Talenthouse India and Rashmi Virmani, Show Director of IOFW unveiled the IOFW at the press conference in Le Meridian on June 4. Bollywood actress, Yami Gautam, is the celebrity mentor for the India Online Fashion Week, scheduled to be held between July 25-30, this year. The aspirants would be offered training by various mentors, including Gautam, who will take them under her wing."India Online Fashion Week at Jabong"The online fashion week aims to bridge the gap between aspiring artists and the high-society fashion industry, by enabling the former to showcase their talent to the world. Applications are open for artists across 4 broad categories- designers, models, fashion photographers, hairstylists and make-up artists. There is a pre-defined theme, as well as a timeline for all the entries, so hurry up! “IOFW 2014, in its inaugural season will launch a first ever, Fall Festive collection on Jabong Online Shopping consisting of prêt-à-porter and party designs. It will demonstrate fashion based on the themes, Graphic Story, Black and White- Op Art and Bohemian Look”. Connecting all the who’s who of the Indian fashion fraternity, it’s a golden opportunity for budding talent to express themselves, on a bigger platform.

Dressed to dazzle in a Zara polka-dotted crop top and yellow pumps, paired with a bright orange full skirt courtesy The Source, the 25-year-old Vicky Donor actress, looked gorgeous from head-to-toe. The Forever 21 ring made her a complete winner, hands down! We quite adore her styling, and the credit goes to Shayal S. A self-confessed online shopping fan, Yami revealed her style mantra, during the event. In her words, “I think every girl’s wardrobe should own three essentials- a pair of jeans, a tank top, and a little black dress.” Add an interesting twist to your summer wardrobe with flared skirts. Engage in a cornucopia of colours by incorporating a mix of fun, colour and fashion pizzazz, with Jabong skirts!"Jabong Online Shopping"At another appearance for the IOFW, Yami donned a Farah Sanjana flamingo print dress and teamed it up with fun ear cuffs from Curio Cottage. Nude sandals and open hair, with minimal make-up, finished things off, perfectly.

Have you registered yet for the biggest online fashion event?

Image credits: Pinkvilla and Jabong Facebook Page

Edited By: Karishma Kambo

Posted in Skirts & Shorts | Leave a comment

Birthday Special: Throwback on Sonam Kapoor’s Top Looks!

Happy B’day, Sonam Kapoor! The impeccable fashionista, who has been casted in movies like ‘Aisha’, Raanjhanaa’ and ‘Bhaag Milkha Bhaag’, turns 29 today. On this day, the style heavyweights at Jabong, tell you exactly why we dig Ms. Kapoor’s style statement.

"Jabong Shopping Online"

After losing oodles of weight, this stunner has given us multiple occasions to ogle at her ethereal features and fabulous body, flaunting a versatile creation, each time. From ramp walks, umpteen red carpet appearances at the Cannes Film Festival, to gracing countless magazine covers, she has done it all!

In an interview, Sonam confesses that her key style tip is to work a daring trend in a classic, feminine silhouette. She weaved the magic with her versatile style statement, in a casual Mirage printed skirt and crop top by Parul Bharghava. She scores a 10 on 10 for finishing off this chic look, with D & G bag and strappy sandals. In this black, Elie Saab creation at an awards function, Sonam looks every inch, the part of a sultry diva. The regal up-do, smoky eyes and ear cuffs looked bewitching on this enigmatic beauty. Subtle-yet-eye-catching, she charmed one and all, at the Barbara Casasola Fall 2013, in a two tone lavender, and deep purple crepe de chine pleated dress. That infectious smile and sparkle in her eyes… we are a fan for life! Speaking of fans, we are just growing a little envious, seeing her well-toned abs in the Anamika Khanna ensemble, before a shoot for L’Oreal Paris. We may not be blessed with her fashion-forward wardrobe, but we sure can splurge on the collection of cropped Jabong tops for women! The highlight of the actress’s glamorous moments has to be the Cannes Film Festival. Sonam demonstrates, just why, there is no competition when it comes to topping the style charts. We just love how flawlessly; she carries off the asymmetric detailing of the Jean Paul Gaultier couture gown, at Cannes 2011."Shopping Online at Jabong"It was an Abu-Sandeep mirror work saree appearance that did wonders to her sharp Indian features. The hairdo, high-neck blouse, and cylindrical silver clutch only proved the iconic cult status of this fashionable lady. Whoa! Once you have taken your eyes off that curvaceous frame, go on, and ogle at the heavily embellished creation by Manish Malhotra. We must admit, no one could carry off those fishtails, with the red ghaghra-choli, as well as this graceful diva does! The radiant beauty went all desi in a white floor-length Rohit Bal anarkali at the success party of ‘Raanjhana’. The kundan earrings and neat tied-back hair, added brownie points to her ultra-glam look. Who says the ‘Masakali’ beauty cannot carry off Indian attire? She looked her scintillating best in a Masaba multi-coloured saree at the 2nd edition of L’Oreal Paris Femina Women Awards 2013. Emulate a similar look with the wide range of multi-coloured sarees in our collection of Jabong Sarees!

Do you prefer Sonam in western attire or Indian attire? Give us a shout-out!

Images courtesy: redcarpet-fashionawards, tribune, pinkvilla, indianexpress

Edited by: Karishma Kambo

Posted in Sarees, Tops | Leave a comment

French Open 2014: Fashion Hits and Misses

It’s yet another unpredictable, and wild Grand Slam event that brought interesting twists and turns, throughout the tournament. We aren’t complaining as the players brought their best game, to entertain the Parisian crowd. The stars looked sharp, both on and off the field, with interesting prints, hues and textures, getting the nod from the fashion-forward fashionistas in Paris. takes a look on how the top sporting brands decided to deck their stars on the red clay event of French Open, this year."french open one at Jabong"(Clockwise from L-R): Ana Ivanovic, Serena Willams, Maria Sharapova, Venus Willams and Agnieszka Radwanska

Navy blue has always been a traditionally compatible hue on the red clay court. Adidas put on its thinking hat, and churned this lovely navy blue dress with asymmetrical neckline, finishing off with an interesting multi-coloured design at the back. Ana Ivanovic worked it well on the court. We are left wondering…how do we say “mighty cute!” in Serbian? Serena Williams never fails to astonish us with her spot-on sartorial choices. Her yellow-and-gray dress with an A-line cut and flared skirt, designed by Nike, flattered her skin tone and hourglass figure. The high waist band and matching sneakers, make this ensemble a complete winner. Pity, she was knocked out in round two, or we could have been thoroughly entertained with her classic style statements.

Maria Sharapova, has stormed into the finals, showing us that she is not yet finished. It’s her third consecutive final at the Roland Garros, and she continues to charm us in the Nike Women’s Summer Maria Premier French Tunic.  Her look is inspired by a palette of sophisticated neutrals, juxtaposed with a pop of colour on the Swoosh.  Venus Williams, owns a clothing company, EleVen, which helped her to come up with classically modern sportswear. Aren’t we glad that this is not Wimbledon? The players need not only dress up in whites! This outfit is from the racks of ‘Aurora’ which is all fun and floral, thoroughly suiting her long and lean silhouette. But we got to give the trophy to Agnieszka Radwanska! The vivid, floral printed dress looks fresh and colourful on her slim, svelte figure. Credit to Lotto for this radiating, resplendent work on the Polish beauty! If you also want to be fashion-fit, check out our clothing for women at Jabong and play the game in style!"french open 2014 at Jabong "(Clockwise from L-R): Elina Svitolina, Aleksandra Wozniak, Simona Halep and Jelena Jankovic

Aleksandra Wozniak opted for a shabby, ill-fitting look, which really didn’t befit her young, petite frame. She pushed it too far, with this understated, straight-from-the-cleaners look. Elina Svitolina’s look was reminiscent of a spring bouquet, gone wrong! The light pink patterned dress demonstrates how too much of something, does hurt the eye. This is #fashionfail at its worst!

I have noticed Jelena Jankovic’s penchant for thinking out of the box, but only this time, the fashion risk didn’t pay off! The monochrome stripe-centric dress courtesy Fila’s Heritage collection, doesn’t hit the sweet spot. Simona Halep became the first Romanian woman since 1980, to reach a Grand Slam singles final. Unfortunately, she scores low on the style quotient. The orange and purple attire, lacked the buzz and stir that she created with her excellent game-play. Bad move, Adidas!

Ace or Double Fault? How would these tennis stars score in your view? Jabong would love to hear your comments!

Images courtesy:,,,

Edited by: Karishma Kambo

Posted in Dresses | Leave a comment

Aishwarya and Sonam’s Cannes 2014 Make-up Looks-Decoded!

We swooned and looked on in awe, at the gorgeous gowns, retro waves and hot red lips at the year’s hottest film festival, Cannes 2014. It was indeed refreshing to see the stars, keeping their look fresh and natural. Jabong Online Shopping for women deciphers the makeup looks of the Indian brigade, Aishwarya Rai and Sonam Kapoor, who worked their magic, yet again, on the red carpet."Jabong Shopping DIY"The former Miss World flaunted her figure in a golden corset mermaid Robert Cavalli gown, at the premiere of the movie ‘Deux Jours, Une Nuit. If not her ridiculously perfect figure, we can at least aim to imitate her smoking hot look, right girls? She kept it classy with the L’Oreal Moist Matte Lincoln Rose lipstick that screamed hotness. Recreate her winged liner appearance with the super liner gel intenza followed by the L’Oreal extra volume million lashes mascara. Va-va-voom! Aishwarya indeed, steals our hearts with her perfect beach mermaid waves and those hypnotic alluring green eyes!"DIY at Jabong"It was a mix of ultra-grandeur and sophisticated chic quotient, as Bollywood’s fashion icon, Sonam Kapoor, attended the festivities, being unapologetically herself. L’Oreal Paris beauty expert Namrata Soni created her vintage look, doing complete justice to her retro glam image.  Sonam looked spectacular in the Elie Saab ball gown, complete with a faux bob and red-hot pout at the screening of ‘The Homesman’ on Day 5 of the Festival. Her look was prepped with a nude lip liner, followed by L’Oreal Moist Mat Raspberry Syrup that blended in easily. Her eyes did all the talking, as she hogged all the limelight. Soni further, defined her eyes with the L’Oreal Gel Matic Deep Brown eye liner, adding on a touch of mascara. A cool pink blush blended well with her fair skin tone. For a stellar show-stopping finish, Soni used the fiery L’Oreal Color Riche Le Vernis Exquisite Scarlet on her nails."Beauty Products at Jabong"The show was not over for Ms. Kapoor as she created a stir on the red carpet at the ‘Foxcatcher’ premiere in an unexpected blend of traditional and contemporary look. She donned an elegant ethnic pale pink net saree by Anamika Khanna. Smokey eyes and ultra-sleek hair finished look, with the requisite finesse. Take colour cues from her look and lap up the Gel Matic glamour gold eyeliner pencil along with the L’Oreal Infallible Monos Eternal Black from Jabong Online Shopping for Women. Pucker up with the L’Oreal Moist Mat Maple Mocha lipstick and exude sheer elegance and glamour all around!

Who’s look will you be trying out? Send us pictures, we would love to publish them!

Images courtesy: L’Oreal Paris website

Edited by: Karishma Kambo

Posted in Jabong | Leave a comment