The launch of the first ever India Online Fashion Week was also graced by the charming actress Yami Gautam, who was announced as one of the key mentors, at the press conference along with Mr. Praveen Sinha, founder & Managing Director, Jabong.com and Mr. Arun Mehra, CEO, Talenthouse India. The event will be World’s first Online Shoppable Fashion Week and will reach millions of audience through www.iofw.com. Our Fashion Content Head and blog Editor- Karishma Kambo interviewed IOFW’s Celebrity mentor- Yami Gautam.
There’s a shopaholic in everyone: Yami Gautam browsing Jabong.com!
Karishma Kambo: Hi! Yami Gautam. It has been an incredible day today, and you are an inspiration for all the participants of India Online Fashion Week. So, I thought it will be nice to have a few words with you regarding the show. We would like to know that how does it feel to be associated with India Online Fashion Week and Jabong.com?
Yami Gautam: I think it’s great! That’s the reason we all are here. I have come here for this association because I think it’s extremely unique. It’s something that we will be seeing for the first time. It’s an online fashion week and which gives opportunity to the young budding talent. ummmm, showcasing their aptitude, not just this but the designer wear clothes will become accessible to people. This is always happening of course through your world wide web. So, I think it was a new initiative and I was very excited when I got to know about it and I said Yes, definitely! I will have to be in it(ends with a big smile).
Karishma Kambo: Nice. So what does online shopping mean to you?
Yami Gautam: I think..ummm.. the first word which comes to my mind when it comes to online shopping is “convenience” for sure. I think it’s extremely easy. Ahh, because it’s just, u know it’s just a click away from you. So..and of course a lots of variety specially jabong.com has are thousand, and more than thousand actually! U know, High street fashion brands, designer labels, ethnic wear, sports wear, everything is available on the website. So, it’s listed, u know, with a lot of options and variety! So for me, it’s a mix of these things and I think that’s the reason why its come up as the most leading website in such a short span of time (karishma nodding in agreement..) A beaming Yami poses for the shutterbugs
Karishma Kambo: Nice, so you have shopped from jabong? What are the favourites when you go online? What do you like to shop from jabong?
Yami Gautam: I think I have done a lot of purchasing especially shoes. Honestly, I wear a small shoe size. (Karishma and Yami both laughing). If I like something and then if in case my size is not available, then my heart also broke a couple times.(Yami and Karishma both laughs again).Shoes are something I’m really fond of.
Karishma Kambo: Ok! How does it feel to be a mentor for India online fashion week and what is one message you want to send to all the participants being the mentor of this event?
Yami Gautam: I think(with hand expression) mentor is a really big term. I don’t think I can really mentor(Smiling)
Karishma Kambo: You are just being modest, Yami? (smiling)
Yami Gautam: No, I’m not being modest(with a slight laughter)Honestly, I also don’t come from a fashion background. I’m not a former model or something. I just carry acting. but what I am gonna talk about is what really works for me despite not having that advantage of being a model yet walking on the ramp is an attitude(Karishma saying,right) This is about how comfortable you are with what you are wearin! Ahhh, how well you can carry yourself. So! I’m gonna share this experience of mine with the participants and maybe you never know they have something to teach me. I think it’s gonna be more of interaction than mentoring. I don’t think they need any ‘gyaan’ from me and specially these days, I think everybody is more or less very groomed, very prim and proper. So, I think it’s more of an interaction that I am looking forward to. In conversation with Yami Gautam
Karishma Kambo: That’s nice! That‘s what we actually think.jabong.com wants to focus on fashion for everybody. We believe it’s not restricted to few people! So, thank you!
You are looking really nice today (both smile) and what a lovely dress you are wearing. Would you like to talk about it?
Yami Gautam: Yes, the dress is by Farhan and Sanjana and I like it again because of the colors which is something really different. Its got a flamingo and I want something like that(laughter continues).it’s something quirky, very summery and again it’s a dress which doesn’t need to be accesorised much. So,I just have a single earcuff, just blow dry hair and just my personal shoes. So,yup.(Smiling) Yami with Team Jabong at the IOFW press conference
Karishma Kambo: Nice, so! I just thought to know about your favourite evening look.
Yami Gautam: uummm…it depends on what function or if it’s a …..
Karishma Kambo: anything…like for a girl to just step out for an evening party. What would a young girl wear?
Yami gautam: I think maybe if it’s just a party, you know..maybe a short dress that could have a bit of sequin work. Nothing too daring, nothing too boring. The colors will matter but the fit is what really definitely matters. So, anything which is short, with a nice pair of stilletoes. I don’t like accessorizing too much. I think the fit and the color is really what matters to me.
Karishma Kambo: Nice (Yami saying YEAH with a smile) and a day outing or a lunch date?
Yami gautam: A day outing or lunch date.. then I will keep it very light, specially, summers are just around the corner. Much Softer colours and fabrics. It doesn’t burn your skin and you look nice. That looks very pretty, very breezy. So, I like soft colors like mint, pastel shades and I think the look is very nice, pretty and feminine.
Karishma Kambo: Thank you so much. We are very excited about having you as a part of India online fashion week.
Yammi gautam: Thank you, same here!
As told to Jabong.com during Press Conference of IOFW.